Drag & drop your CSV here · or click Upload CSV above. Loaded: AppsFlyer Data export · last 7 days (May 18–24, 2026)
S0: OVERVIEW By MKT Objective
S2: DAILY OVERVIEW [Including Organic]
Daily Installs & Cost trend
Bars = Installs (incl. organic) · Line = Paid Cost ($)
Daily ROAS curve (D0/D1/D7)
Y-axis: revenue recovered as % of cost
S1: WEEKLY OVERVIEW [Including Organic]
S2: OVERVIEW BY GAME
Per-game targets · TMTT R0>8% R1>15% R7>30% · DL & Portal R0>6% R1>12% R7>25%
GAME PERFORMANCE BREAKDOWN BY WEEK
Weeks 17–21 · Paid only · ROAS heat-map vs targets
2. WEEKLY REPORT NOTES (WEEK 21)
S3: GAME OVERVIEW [LAST WEEK]
S4: GAME OVERVIEW BY CHANNEL [LAST WEEK]
S5: GAME OVERVIEW BY EVENT & CAMPAIGN [LAST WEEK]
Notes & KPI definitions
| KPI | Definition |
|---|
| Cost | SUM(Cost) — paid media spend. |
| Installs ssot | Single-Source-Of-Truth installs (paid + organic where shown). |
| #eCPI | Cost / Installs (blended — matches Portal report convention). |
| PU_LTV_Unique | Distinct paying users in the cohort. |
| #PU_LTV Rate | PU_LTV_Unique / Installs. |
| Portal_REV_LTV | Total revenue recognized for the cohort to date. |
| #R0 / #R1 / #R7 / #R30 | ROAS at age 0 / 1 / 7 / 30 days (Revenue / Cost). |
| #R LTV | Lifetime ROAS to date. |
| #CP-PU | Cost per Paying User = Cost / PU_LTV_Unique. |